Hassan Hajjaj, L.V. Posses, 2000, Digital C-type on Fuji Crystal Archive paper, 39 1/2h x 53 1/2w in / 100h x 136w cm
GUGGENHEIM BILBAO PRESS RELEASE:
The world as we know it is in transformation – politically, economically, socially, culturally and technologically. Anyone wanting to know how design can facilitate or even accelerate this change would be well advised to look to the south, especially at Africa, where the changes are very evident. In 2012, for example, more mobile phones were registered throughout Africa than in the United States or Europe, namely some 650 million. Spearheading this shift is a new generation of thinkers and makers whose multidisciplinary output proposes innovative solutions for the continent and the rest of the world – while simultaneously turning our traditional understanding of design on its head.
Making Africa – A Continent of Contemporary Design showcases works from a diverse range of creative fields: object and furniture design, graphic arts, illustration, fashion, architecture, urban planning, art, craft, film, photography, digital and analogue approaches. These works deliberately occupy the grey area between the disciplines, and yet they provide concrete answers to the question of what twenty-first century design can and should achieve. For example, they recognize new possibilities in the use of material; they are oriented to the process rather than the result and make bold statements about the future.
These contemporary creations forge a link to the middle of the twentieth century, when a young generation celebrated its liberation from colonialism and self-assuredly asserted its place in the world and its right to a promising future. Throughout Making Africa, examples of art and design from that era are juxtaposed with recent works. What the exhibition does not strive to present, however, is a complete picture of design in Africa. Comprising 54 nations, more than 2000 languages and cultures and a billion inhabitants, the continent is simply too large, too complex and too diverse. What the exhibition offers instead is a new story, one perhaps not yet known. It is one possibility among many for looking at Africa and an invitation in this regard to embrace a wholly new perspective.